Ana Margarida Barreto

Ana Margarida Barreto 

Ana Margarida Barreto é doutorada pela Universidade Nova de Lisboa, onde ensina Marketing, Comportamento do Consumidor e Comunicação Estratégica. Completou pós-doc na Universidade de Tel Aviv, onde estudou atenção, percepção e memória, e trabalho de campo como visiting researcher na Universidade do Texas em Austin, Universidade de Westminster, King's College of London e Universidade Columbia. A sua investigação visa, entre outros interesses, estudar o processo de tomada de decisão do consumidor e medir a eficácia da comunicação.

O seu trabalho tem sido reconhecido com vários convites para participar no painel de reviewers de revistas mundiais, tais como Communications: The European Journal of Communication Research, European Journal of Marketing, Journal of Business Research, Cogent Social Sciences, Information Processing & Management, etc. , tendo recebido por duas vezes o Prémio Outstanding Reviewer Award no Emerald Literati Network  Awards for Excellence (2015 e 2017).

Ana Margarida Barreto ainda trabalhou durante cinco anos em comunicação e publicidade, em Portugal e Espanha.

Email: ambarreto@fcsh.unl.pt@fcsh.unl.pt
Página na FCSH/NOVA: http://www.fcsh.unl.pt/faculdade/docentes/abbarreto

Redes Profissionais e de Investigação
Ana Margarida Barreto - LinkedIn
Ana Margarida Barreto - Academia.edu 

Ana Margarida Barreto holds a PhD degree from New University of Lisbon where she teaches Marketing, Consumer Behavior, and Strategic Communication. She completed a post-doc at Tel Aviv University where she studied attention, perception and memory, and fieldwork as a visiting scholar at University of Texas at Austin, University of Westminster, King’s College of London, and Columbia University. Her research, among other interests, pertains to study consumer decision process and measure the effectiveness of communication.

Her work has been recognized with many invitations to take part in the review panel of worldwide journals, such as Communications: The European Journal of Communication Research, European Journal of Marketing, Journal of Business Research, Cogent Social Sciences, Information Processing & Management, etc, having received twice in three years the Outstanding Reviewer Award at the Emerald Literati Network  Awards for Excellence (2015 and 2017).

Ana Margarida Barreto has also worked for five years in communication and advertising, both in Portugal and in Spain.